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CULTUAL CHEETAH GIRLS

THE CONCEPT

Cultural Cheetah Girls was one of the first campaigns to define who eMPWR is as a brand, blending femininity and cultural advocacy in one frame. Reimagining a childhood classic through a global lens, it placed women of color in the streets of Detroit with intention and joy. Every sign, fabric, and detail carries meaning. Expression here is advocacy.

THE WORK

I developed the concept, wrote the pitch deck, and cast the talent for authentic cultural representation. I directed the full city shoot alongside photographer Mesgana and videographer Ailene. Post-production, I created all social content including editorial posts, reels, an OOTD series, and an educational archive series.

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